Your Baby’s Ugly—and That’s Okay

Let’s Be Honest: Your Business Might Be the Problem

Okay, friend—grab your favorite coffee mug. We need to talk about something that most folks tiptoe around.

You’ve built something. A business. A product. A brand. And you love it like it’s your firstborn. But here’s the thing: that “baby” of yours? It might be a little ugly.

Now don’t get offended—I’m not trying to be rude. But someone’s got to tell you what your employees and even some customers won’t: Your product may not be as pretty or as perfect as you think.

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Why Most Small Businesses Fail

Did you know that 80% of new businesses don’t make it past year five? That’s not just a scary stat—it’s a cold splash of water to the face.

And it’s not because folks don’t work hard. Oh no. It’s usually because they refuse to look in the mirror. They’re too in love with their ideas to see the flaws.

It’s what I call the “business parent trap.” You create something, you nurture it, and suddenly, you’re blind to its issues. Sound familiar?

So, What’s the Real Problem?

Usually, it boils down to two things:

• Your product isn’t as amazing as you think.
• Your leadership could use some breath mints (figuratively speaking, of course!).

Let’s unpack both—because pretending everything’s fine won’t fix what’s broken.

Your Product: Cute, But Not Convincing

You might think your product is revolutionary. Maybe it’s sleek, shiny, or full of cool features.

But here’s the truth bomb: Customers don’t care about features—they care about benefits. What does it do for them? How does it make their life better?

If you can’t answer that in one sentence, you’ve got homework.

No one’s waking up thinking, “I hope someone sells me another tool today.” They’re thinking, “How do I save time? Money? Hassle?”

And Let’s Talk About the Breath…

Now don’t take this the wrong way—but sometimes, your leadership style stinks. Not because you’re not smart, but because you’re not listening.

You hired smart people. Or maybe even brought in a consultant. But then you ignored them. Why?

Are you really listening? Or just waiting to talk?

Your team might see things you can’t. Give them a voice. Let them challenge you. That’s how real innovation happens.

Marketing: The Secret Sauce You Might Be Missing

Even if your product is genius, it won’t sell itself.

You know those big companies selling so-so stuff? It’s not the product—it’s the story. It’s the way they market. It’s their brand whispering to customers, “You need this. You deserve this.”

If your marketing is an afterthought, your product is going nowhere fast. You need a full-on storybook, not just a flyer.

Perspective: The Gift You’ve Been Ignoring

You love your business. That’s great. But your competitors love theirs too—and some might be telling a better story.

So here’s what you do: stand back. Look at your business like a stranger would.

Would you buy your own product? Would you trust your own team? Would you invest in yourself?

If the answer is “maybe,” then you’ve got some work to do, friend.

Final Thoughts: You’re Not Alone, But Don’t Be Stubborn

Look, you’re not the only one who thinks their business is perfect. But here’s the kicker: successful companies know they aren’t perfect—and they constantly work to improve.

Set your ego aside. Be open. Get help when needed. And most importantly—don’t be afraid to admit when something’s not working.

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Conclusion: Tough Love Builds Better Businesses

So yeah, your baby might be ugly. And yeah, your breath might stink a little. But guess what? That just means you’re human.

Take the hard feedback. Use it as fuel. Fix what’s broken. Then go out and build something truly unforgettable.

What do you think—ready to make your baby the best version it can be?

I’m cheering for you. Always.

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